When is an electric scooter most needed in urban areas? And what makes us hesitate to use one in those moments?

Designer Jimin and I delved into these questions to uncover the underlying reasons. We identified three major factors:

• People often don't fully understand how much time scooters can save.
• Some worry they might have to sacrifice style or fashion.
• Others simply find the idea of using a scooter intimidating.

To address these concerns, we designed three posters and one user manual aimed at alleviating these hesitations. Electric scooters, when used safely, can be a convenient and efficient mode of transportation, and we wanted to share these benefits with everyone.

However, we also acknowledge the need for further efforts to spread information on how to use scooters more safely, which remains an important task for the future.